Top 100 grocery brands
29 August 2010 One in five grocery items is now private label, according to Checkout Magazine’s latest survey of the top 100 brands. However, Coke remains the top brand in Ireland this year, followed by Avonmore and Brennans.
Among other Irish-made brands, Tayto rose from sixth to fifth in the rankings, and Glenisk made it into the top 100 for the first time. Flahavans, a new entrant last year, moved up 20 positions to 79th.
Absolut’s new festival campaign
McConnells art director Dillon McKenna and illustrator Bren B have created new imagery to mark the second year of Absolut Vodka’s sponsorship of the Fringe Festival.
An outdoor campaign will be further supported by a quirky radio campaign written by copywriter Jody Ronaldson. Irish Distillers Pernod Ricard, distributors of Absolut Vodka in Ireland, is to invest €750,000 this year in supporting the sponsorship, including a fully integrated marketing campaign.
‘‘The sponsorship worked really well for us,” said Richard Brickley, marketing manager of Absolut Vodka. ‘‘Last year, 72 per cent spontaneously recognised the brand as sponsor of the event. This is particularly important because it fits the long-standing association which Absolut has had with the world of creative and cutting-edge artists.”
Street art competition
A street art competition, backed by an outdoor advertising campaign, is taking place to promote the launch of a new range of Adidas Originals footwear and clothing at Champion Sports outlets. Graffiti artist Maser has created a specially-themed art installation for the campaign at the Bernard Shaw pub in Dublin to help inspire anyone interested.
The winner gets a two-day masterclass with established urban artists, and their artwork displayed on a billboard. To enter, e-mail artwork to celebrate@champion.ie before October 8.
Bord Gáis Energy media drive
Bord Gáis Energy, the first energy utility to launch an iPhone app, is kicking off a marketing campaign across print, online and outdoor media to support the launch. The campaign will include setting up interactive shop fronts in several cities.
The shopfronts will contain giant, promotional, interactive iPhones which will allow members of the public to trial the app and win prizes. The campaign was developed by DDFH&B.
AAI seminar dates
The Association of Advertisers in Ireland (AAI) has announced a line-up of dates from September to December for its Nuts and Bolts of Advertising seminars.
The first will take place on September 16, featuring AC Nielsen presenting industry data at the AAI boardroom, Upper Pembroke Street, Dublin 2.
Further seminars take place on October 12 (on ad budgets), November 9 (radio) and November 30 (research).
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