APMC seeks awards entrants Sunday, January 31, 2010 The Association of Promotional Marketing Consultants (APMC) is seeking entries for its 2010 Star Awards. Honours will be awarded to campaigns across a range of industry categories, and will include special technique categories. The closing date for entries is February 17. The awards ceremony will be held on April 16. For further information, contact Marcus Prestage, awards director of APMC, at marcus.prestage@bespokewithdirection.ie.
Outdoor advertising awards
The 23rd Outdoor Advertising Awards will be taking place in Dublin on Thursday, April 22. Previous winners include the Volkswagen Caddy Life ‘Shoe House’ and Lemsip’s ‘Here to Help’ campaigns. There are four categories: grand prix best outdoor campaign, best poster design, best industry newcomer poster design and most innovative campaign. Entries are being accepted at info@outdoorawards.ie. The closing date is March 12.
Ad bureau appointment
The reformed Interactive Advertising Bureau (IAB) has appointed a chief executive, Suzanne McElligott, who has broad experience in radio, outdoor and digital media.
She will head the organisation, whose goal is to promote the use of digital advertising in Ireland.
McElligott’s former roles include sales and marketing manager for Radio Kerry, marketing manager for CBS Outdoor and marketing lecturer at DIT. ‘‘Digital is the fastest growing medium in a very fragmented media space,” she said, ‘‘and I look forward to ensuring that the digital advertising sector achieves its full potential in the Irish market.”
Trust levels hit new low
The latest Edelman Trust Barometer has found that trust in government and business in Ireland is the lowest in Europe, with business trust falling from 38 per cent in 2009 to just 31 per cent in this year’s survey.
This is against a global average of 50 per cent.
Government trust fared little better, with levels plummeting to an all-time low of 28 per cent, from 31 per cent, against a global average of 49 per cent. Trust in media and NGOs has also fallen, but to a lesser extent.
Sales institute launched
A new professional body for sales people, the Institute of Professional Selling, was officially launched last week. The institute’s inaugural National Sales and Customer Service Awards will take place on May 6 in Dublin.
As a new representative body for anybody involved in the discipline of sales, the aim of the institute will be to promote professionalism in selling through education, representation and a range of services designed to raise the profile and standards of the profession.
The institute, which will be housed in the Chambers Ireland building on Merrion Square, is part of the Business and Training Solutions International Group. Membership is open to anyone involved in selling, although members must have achieved relevant sales or business qualifications. Full members must also demonstrate ongoing Continuous Professional Development (CPD).
Storyland voting begins
RTE’s ‘Storyland’ project, which promotes online TV projects, will shortly commence its second voting phase. There are six finalists, and viewers can watch the first episode from each of these programmes online, and vote for the one that they would most like to see recommissioned for subsequent episodes.
The Storyland Competition was launched in October 2008, and last year’s winner was ‘The Hardy Bucks’. Public voting for Storyland is available at www.rte.ie/storyland.
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